On the first day of introduction to journalism you learn that a good journalists’ goal should be to produc news stories that are fair, accurate, impartial and attribute. If the story was about a car crash then getting who, what, when, where, why and how are first priorities. Next priority is attributing the sources of the information. “A date which will live in infamy.” President Franklin D. Roosevelt said during his speech addressing Congress about the Pearl Harbor bombing. Attribution like that is the merit of a good journalist. Gawker.com employee Hamilton Nolan neglected to properly attribute his solitary source of information. Unfortunately there are hundreds of Hamilton Nolan’s on the Web blogging without proper attribution. Whether it’s a novice blogger or a professionally trained journalist, fair usage and proper attribution is necessary.
After reading the Gawker post by Hamilton Nolan and the Washington Post article by Ian Shapira, it is evident that majority of Nolan’s post was lifted verbatim from Shapira’s article. However, he did add his own original interpretation and insults about the “generational consultant”, Anne Loehr. The direct quotes from the Washington Post’s article were posted in with large red parentheses around them which implied they were actual quotes but Ian Shapira was never attributed as the source of these quotes. What if Pricechopper started labeling their products with Hannaford labels, without letting Hannaford know or even worse not share the profit? That would never go down. This may seem innocuous mistake but it contributes to the larger problem within the journalism industry of who owns the content.
What followed was a “blight”, a blog fight, between Shapira, Gabriel Snyder and other news blog sites. Was Nolan wrong for essentially stealing the Washington Post article? Yes he was wrong. In his response article about Nolan’s thievery, Shapira criticizes how stealing original work undermines real reporting. Real reporting as he puts it is “making me even more nervous about my precarious career as a newspaper reporter who enjoys, at least for the time being, a salary, a 401(k) and health insurance.” Considering our unstable economy it’s probably not a good idea to lose your job or start looking for a new one. And bloggers like Nolan seem unsympathetic about preserving a journalist’s job.
I counted 440 words total in Nolan’s post and 227 of them were quotes from Shapira’s article. If you did the math, that’s 48 percent of unoriginality. Nolan’s article was short, informative, and funny. He defended his position, mixed in a few insults with actual quotes from the Washington Post article and his post was done. It was not that bad and I actually preferred reading his slightly bitter opinion post compared to Shapira’s longer piece. And that was probably his goal, to attract more traffic, but failed to have journalistic integrity.
However, Rachel Sklar from Mediaite.com makes a good point that “it’s hardly fair to blame Gawker for a form that has become institutionalized across the blogosphere. (Not to mention all those times that major newspapers picked up stories first broken by blogs without crediting!)” in her post titled “Did Gawker rip off the Washington Post? Yep.” Even if a newspaper stole a story that originated online, there was probably thorough time and money dedicated to reproducing that same story. The New York Times, for example, covered the Kanye West and Taylor Swift incident at the MTV Video Music Awards a day after it happened. The Times even posted the video. But the story and video leaked to the Web minutes after it happened. Everyone seen it and read about it before the Times covered it. But throughout the article it is clear where the information was from.
Then there’s the problem of the newspaper. Blog sites are not afraid to post newsworthy and non-newsworthy stuff, regardless of original reporting. Attribution is not discouraged but not promoted as highly as traffic numbers are. Shapira spent time interviewing Loehr, sat through a two-hour seminar, transcribed 3,000 words of notes and assembling it into a 1,500 word article. The Gawker employee spent about an hour maybe an hour and a half writing that post according to Shapira’s article “The Death of Journalism.” But that is expected because blogs are usually short sweet and to the point, while newspaper articles are longer and more in depth.
Bill Grueskin of the Columbia Journalism Review pointed out that Hamilton Nolan did provide links in his story to help readers navigate to other sites about the same topic. But two of the eight links were links back to the original article. Ian Shapira’s article was very long and even if the link was properly placed, I highly doubt the average reader would have taken the time to read the entire 1,500-word article. Was that a slap in the face to all journalists who dedicate time and energy into writing a story or is it time for newspapers to change their business model?
After sifting through another 1500-word article written by Ian Shapira, “The Death of Journalism (Gawker Edition)”, the answer seems like it’s time to change the business model. If bloggers are going to steal and prominent newspapers do not have an effective method for preventing journalistic piracy, and journalists careers are in jeopardy, than it’s definitely time to change it up
If the obvious debate between the Washington Post and Gawker.com was about attribution etiquette, than relevancy and rivalry was the unspoken brawl. According to “Death of Journalism” by Shapira, after initially reading the Gawker post he “was flattered,” And part of that is a journalist goal because if you spend two days writing an article than you want someone to acknowledge it. You want someone to blog about it, comment, say they loved it, or even say they hated it; staying relevant and interesting keeps the journalism industry alive. But his flattery turned into resentment after his editor convinced him that it was wrong to take it as a compliment. If the news revolution includes more stolen opinion-driven content and less original reporting than “A less cumbersome way for newspapers to head off the threat of blogs would be to beat us to the punch line.” as Gabriel Snyder from Gawker.com said.